We’ve all chased visibility. The interview. The list. The feature. The follower count that finally makes the algorithm take you seriously. I’ve chased it. You’ve probably chased it. But I want to be clear: I don’t think that’s a bad thing. Visibility opens doors. It’s how a lot of us (myself included) got into rooms we were told weren’t built for us.
But my question is: if visibility gets you in, what are you doing once you’re inside? When my first book came out, I was everywhere. Podcasts, press, founder roundups. The headlines were generous, and I’m not going to pretend I didn’t enjoy them. I worked hard for that moment, and I let myself have it.
But would I really be living out my mission if I stopped there?
Read more from Ashley K. Stoyanov Ojeda, co-author of The Book of Awesome Latinas, on her substack.
You can keep up with Ashley on all her socials as well. She can be found on Instagram, Facebook, and LinkedIn.